Panasonic Life Is Electric
Panasonic is using illustrations by Philippe Weisbecker in an animated commercial for the Panasonic Life is Electric integrated advertising campaign. Panasonic believes in the power of electricity and its potential to enrich our lives. The advertising uses hand-drawn diagrams of electric circuits to express the fundamental commitment to craftsmanship at the heart of Panasonic’s manufacturing philosophy, and to communicate a sense of anticipation and excitement about the company’s emerging technologies and products.
The “Life is Electric” campaign was developed at Dentsu Inc. Tokyo by creative directors Hiroyuki Takasu and Takanori Yasukochi, creative director/copywriter Haruko Tsutsui, creative director/art director Yoshihiro Yagi, and copywriter Scott Lehman.
Illustrations by Philippe Weisbecker were animated at Horston, Tokyo, by producers Jun Katougi, Hideyuki Chihara, sound producer Toru Sasaki, production manager Naotaka Futami and coordinator Natsuko Kida. The book was produced at PEN, Creative Power Unit and Dentsu on Demand Graphic, Tokyo.