Old Spice has launched a television advertising campaign promoting bar soap for guys in the shower. With more than 40 percent of guys loyal bar soap users, Old Spice has their backs (and arms, legs, chest, pits and other bits) when it comes to manly scented shower equipment, available in the brand’s three most popular scents, Fiji, Pure Sport and Swagger. “Rainbow” and “Shower” suggests that guys can wash their body the manly way, with manly scented bar soap to the tune of an extremely masculine, yet incredibly informative jingle.
The Watermelon ad was developed at Wieden + Kennedy Portland by executive creative directors Joe Staples and Molly Campanella, creative directors Jason Bagley and Craig Allen, copywriter Nathaniel Lawlor and art director Croix Gagnon, agency producers Ben Grylewicz and Lindsay Reed, account director Liam Doherty.
Filming was shot by director Steve Rogers via Biscuit Filmworks and Revolver with director of photography Ben Seresin, line producer Pip Smart, executive producers Shawn Lacy, Holly Vega, Michael Ritchie and Sue Troyan.
Visual Effects were produced at The Mill by producer Adam Reeb, production coordinator Samantha Axelrod, VFX supervisor/Flame artist Tim Davies, lead Flame artist Sarah Eim, Flame artists Bill Higgins and Elad Offer, compositors Steve Cokonis and Remedy Huynh, CG artists Ryan Reeb, Blake Sullivan, Martin Rivera, Misha Panov and Jacob Bergman, shoot supervisor Steven Anderson.
Editor was Richard Orrick at Work Post with assistant editor Healy Snow and executive producer Erica Thompson.
Colorist was Sean Coleman at Company 3 with producer Matt Moran.
Sound was designed by Rohan Young at Lime Studios, recoreded by Sear Sound, with engineer Ted Tuthill, mixed at Avatar Studios by Jay Messina. Music was composed by Paul Libman, Libman Music, edited by Uri Djemal at Madpan Productions.