Old Spice is running “Answer the Call of the Wild”, an integrated advertising campaign promoting the new line of Wolfthorn and Hawkridge masculine scents. “Irresistible”, a commercial aired on Alaska tlevision screens during the Super Bowl, features a mysterious man at a high-class party whose wolverine qualities attract the attention of a femme fatale. “Poker Face” shows a poker player whose game is swayed by the power of Hawkridge.
Sometimes women do what their noses tell them, and those times are all the time when the woman’s nose smells new Old Spice Wolfthorn. Click on the image below to play the Irresistible video in YouTube (HD)
There is nothing more romantic to a woman than the smell of a man who is covered in hawks”. No woman has ever said this but it is common sense. Click on the image below to play the Poker Face video in YouTube (HD)
The campaign also features print, rich media and digital banners.
The Irresistible campaign was developed at Wieden+Kennedy Portland by executive creative directors Mark Fitzloff and Susan Hoffman, creative directors Jason Bagley and Craig Allen.