European teleco O2 is running “Be More Dog”, an integrated advertising campaign featuring a lethargic dog who begins to live the life of a dog. This cat is like no other – he chases frisbees, digs holes and leaps into ponds. The campaign includes a television commercial, a social media drive, and an online flash game allowing smartphone users to interact with the cat on their computer screens. See the campaign here.
“At O2 we think that you can learn a lot from dogs, to them life is amazing. Balls are amazing. Sticks are amazing. Chasing your tail is amazing. So why are we all so bored? Our world is full of great technology ready and waiting for us to enjoy. So why not take a walk on the dog side of life? No more cattiness. No more indecision. No more “meh”. Be more dog.”
The Be More Dog campaign was developed at VCCP, London, by executive creative director Darren Bailes, copywriters Nathaniel White, Daniel Glover-James, art directors Ben Daly and Elias Torres, and agency producer Catherine Long.
Editor was Patrick Ryan at Marshall Street Editors.
Post production was done at Moving Picture Company by producer Julie Evans, VFX supervisor Bevis Jones, line producer Russell Forde, 3D supervisor Fabian Frank, VFX team Graeme Eglin, Christopher Antoniou, David Bryan, Eduardo Castells, Emanuele Pescatori, Mark Robinson, Natalie Homewood, Tim Van Hussen, Chiara Antelmi and Alberto Della Regina, and colourist George K.