Nutcase Helmets in Denmark has launched the “Outdoor Fitting Room”, a series of poles around Copenhagen, each indented with a helmet. The campaign is designed to address the common perception that wearing a helmet is uncool. Riders are invited to lean over and try out the helmet, and have their photo placed on the Nutcase Denmark Facebook page for a chance to win a free helmet.
Credits
The Outdoor Fitting Room campaign was developed at Ogilvy Denmark, Copenhagen, by creative director Jakob Staalby, art director Amanda Kruse Larsen and copywriter Kenneth Hamann.
Pingback: Unconventional Works! » Nutcase – Kask Deneme Direği
Pingback: Una asociación de ideas curiosa… » Ciudad Ciclista