Nutcase Outdoor Fitting Room

Nutcase Helmets in Denmark has launched the “Outdoor Fitting Room”, a series of poles around Copenhagen, each indented with a helmet. The campaign is designed to address the common perception that wearing a helmet is uncool. Riders are invited to lean over and try out the helmet, and have their photo placed on the Nutcase Denmark Facebook page for a chance to win a free helmet.

Nutcase Outdoor Fitting Room


Nutcase Outdoor Fitting Room

Nutcase Denmark Facebook

Nutcase Denmark Facebook photos

Nutcase Outdoor Fitting Room Photos

Credits

The Outdoor Fitting Room campaign was developed at Ogilvy Denmark, Copenhagen, by creative director Jakob Staalby, art director Amanda Kruse Larsen and copywriter Kenneth Hamann.