World Vision Canada is running “No Child For Sale”, an integrated advertising campaign calling for people to join together in opposition to the human trafficking trade. Durable, strong and adaptable. For $65 you can own a 9-year-old that can work up to 18 hours a day. Some things should never be for sale, but every year over 1.2 million children are sold into slavery. This is the daunting statistic behind the latest spot for World Vision Canada. The campaign, including commercial, making-of film, desktop wallpapers, Facebook and Twitter banners, print advertising and posters, is online at nochildforsale.ca
and the World Visions Canada YouTube Channel.
The No Child For Sale campaign was developed at KBS+P by associate creative director Mark Lewis and Nicole Ellerton, and agency producer Alina Prussky.
Filming was shot by director Ben Gregor via OPS and Knucklehead with executive producers Donovan Boden, Harland Weiss, line producer Dwight Phipps and director of photography Doug Kogh. Editor was Brian Wells at School Editing. Colourist was Randy Perry at Technicolor.
Digital work was done at Real Interactive.