Nivea Mama

Nivea in Germany marked Mother’s Day this year with “Mama”, a commercial in which a young child’s internal conversation reveals a deep love for his mother. The campaign has since been used in other countries, including South Africa, as below.

Nivea Mama


The Nivea Mama campaign was developed at Labamba, Hamburg, by creative director/copywriter Felix Schulz, art director Johannes Widmer.

Filming was shot by director Mona El Mansouri via Erste Liebe (First Love Filmproduktion) with director of photography Andreas Berger and producer Adono Hu. Editor was Barbara Gies.

Sound was produced by January Dejozé at Loft Studio Hamburg. Music was by Peter Thomas Gromer.