Nivea Mama

Nivea in Germany marked Mother’s Day this year with “Mama”, a commercial in which a young child’s internal conversation reveals a deep love for his mother. The campaign has since been used in other countries, including South Africa, as below.

Nivea Mama


The Nivea Mama campaign was developed at Labamba, Hamburg, by creative Felix Schulz.

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Location Germany Germany

One Response to Nivea Mama

  1. Why am I getting reminded of what Johnson’s baby internal speak did!!

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