Nivea has launched “Date To Remember”, an interactive Youtube video campaign designed to bring a younger female audience into the brand’s circle on Valentine’s Day. “Date to Remember” features Emily, a girl on the first date with her dream guy. That’s a stressful enough situation in itself. To up the ante, users can have fun dialing up the stress even more simply by clicking on any object in the restaurant. There are plenty of surprises and laugh-out-loud moments: some slapstick, some sexiness, and even a scary stalker makes an appearance. Throughout, our heroine keeps her cool, all helped by Stress Protect.
Check out the trailer here:
Check out the full experience on the Nivea UK Youtube channel, youtube.com/niveauk
The Date To Remember campaign was developed at Agency Republic by creative director Al Campbell, creative team James Hodson and Jason Keet, business director Stephen Armstrong and senior account director Belinda Hall, working with Nivea marketing director Neil George and senior brand manager Stephen Byrne.