Nissan in Brazil is promoting the importance of airbags with “Vases”, a print advertising campaign for the Nissan Sentra. “Jenna” and “Harvey”, in the form of blue and white Ming vases, represent the fragility of drivers and their families. “People are fragile. Nissan Sentra with six airbags.”
The Vases campaign was developed at Lew’Lara\TBWA by chief creative officer Manir Fadel, executive creative director Mariana Sá, creative director Cesar Herszkowicz, copywriter Marcos Almirante, art director Bernardo Romero, art buyers Ana Karina Melo and Ale Sarilho, planner Renata D´Avila, account supervisors Suellen Copolla and Ricardo Barros, account manager Alexandre Baroni, working with Nissan Brazil marketing director Carlos Murilo Moreno.
Production at Illusion, Bangkok, was by photographer/illustrator Surachai Puthikulangkura, illustrator Supachai U-Rairat, producers Somsak Pairew and Kitidej Rattanasuvansri.