Nike Golf – No Cup is Safe

Nike is promoting the signing of Rory McIlroy, the current number one golf player, with “No Cup Is Safe”, a commercial featuring McIlory in a game of one-upmanship with Tiger Woods. The two golfers compete for the most surprising hole in one, first on the golf course and then in a series of receptacles in the homes of neighbours and a local wedding venue. McIlroy, 23, and Woods, 37, are grouped for the first two rounds of the European Tour’s Abu Dhabi HSBC Golf Championship this weekend. Filming was shot in Southern California in October 2012, with McIlroy’s part filmed without Woods due to a scheduling issue. Woods played his role days later, responding to an actor following McIlroy’s script.

Nike Rory McIlroy in No Cup is Safe ad

No Cup is Safe Credits

The No Cup Is Safe ad was developed at Wieden+Kennedy Portland by creative director/art director Don Shelford, creative director/copywriter Tyler Whisnand, copywriter Shaine Edwards, art director Derrick Ho, producer Felicia Glover, account team Scott Sullivan and Ken Smith, executive creative directors Susan Hoffman and Mark Fitzloff, agency executive producer Ben Grylewicz.

Filming was shot by director Wayne McClammy via Hungry Man with executive producer Dan Duffy. Editors were Matthew Hilber and Eric Hill at Joint Editorial.

Sound was mixed at Eleven Sound by Jeff Payne with producer Caroline O’Sullivan. Music, “Jungle Jump”, was produced at Search Party Music by producer Sara Matarazzo.

Nike Rory McIlroy