Nike Golf – No Cup is Safe
Nike is promoting the signing of Rory McIlroy, the current number one golf player, with “No Cup Is Safe”, a commercial featuring McIlory in a game of one-upmanship with Tiger Woods. The two golfers compete for the most surprising hole in one, first on the golf course and then in a series of receptacles in the homes of neighbours and a local wedding venue. McIlroy, 23, and Woods, 37, are grouped for the first two rounds of the European Tour’s Abu Dhabi HSBC Golf Championship this weekend.
Click on the image below to play the No Cup is Safe video in YouTube (HD)
Filming was shot in Southern California in October 2012, with McIlroy’s part filmed without Woods due to a scheduling issue. Woods played his role days later, responding to an actor following McIlroy’s script.
The No Cup Is Safe ad was developed at Wieden+Kennedy Portland by creative director/art director Don Shelford, creative director/copywriter Tyler Whisnand, copywriter Shaine Edwards, art director Derrick Ho, producer Felicia Glover, account team Scott Sullivan and Ken Smith, executive creative directors Susan Hoffman and Mark Fitzloff, agency executive producer Ben Grylewicz.