MTV Mobile Gif Me More Power
MTV Mobile Europe is running “Gif Me More Power”, a sequel to the 2011 Gif Me More campaign, 2012 Gif Me More Party project. MTV is following up a series of online films with “Gif Me More”, a digital campaign celebrating freedom, friendships, courage and love. Mobile users are invited to create their own videos with text messages using characters borrowed from Twitter, choose their music and select from a field of almost a thousand video sequences. The best video message will be distributed on MTV Channel.
The Gif Me More Power campaign was developed at MTV Mobile Europe by Michael Dupont, and at Buzzman by creative director Georges Mohammed-Chérif, chief executive Thomas Granger, editor Miguel Durao, art director Aurelie Femenias, account managers Julien Levilain, Antoine Ferrari and Chloe Cremois, digital producers Laurent Marcus and Romain Hetzel.
Filming was shot by director Ramón Ayala via Iconoclast Interactive with director of photography Arnau Valls Colomer, executive producer Emmanuel Rey, producer Thomas Vignali, line producers Alba Barneda and Alba M. Climent at Nevada, art directors Laia Ateca and Marta Colell, stylist Clara Morante, editor Marie-Charlotte Moureau. Music was by Kungen & Hertigen.