Most Viral Brands of 2012
The Viral Ad Network run a weekly Viral Video Chart for The Drum (thedrum.com/viralvideochart), tracking the top 10 most shared viral ads and the most popular non-branded videos that are trending on YouTube each week. They have just published their 2012 round up with an infographic to match. The lists include the Top 10 most viewed videos, Top 10 most shared videos on Twitter and Facebook, the top brands featured by frequency and by total number of views/shares.
The top most videos were:
Kony 2012, Invisible Children
Kobe vs Messi: Legends on Board, Turkish Airlines
A Dramatic Surprise on a Quiet Square, Turner Benelux
Ken Block’s Gymkhana Five, DC Shoes
Dumb Ways to Die, Metro Trains
Felix Baumgartner’s supersonic freefall – Red Bull
OK Go Needing/Getting, OK Go/Chevrolet
Nike Football: My Time is Now, Nike
L’Invitation Au Voyage, Louis Vuitton
Project Glass: One Day, Google
Brands featured on the list, by number of videos in the Viral Videos chart: Samsung (16), EA Sports (9), Google (8), Nokia (4), Red Bull (4), Sony (3), Adidas (3), British Airways (3) and Coca Cola (3). Add to the list the brands which made it on the number of shares: Invisible Children, Call of Duty, Turkish Airlines, TNT, DC, Metro, Volkswagen, Tomorrowland, Abercrombie & Fitch.