The Missing Children’s Network (Enfant-Retour Québec) is using customisable postage stamps to raise awareness and drive action on behalf of the children who go missing in Canada each year. An interactive site, MissingKidsStamps.ca, provides profiles of missing children and provides an interface with Canada Post’s customisable postage stamp order service. While on the site, visitors can learn more about some of the children being featured. Visitors to the site can download an insert to be used as an e-signature, allowing visitors to add Missing Kids Stamps to their e-mails and other e-correspondence.
MissingKidsStamps.ca uses stamp personalization technology provided by Canada Post to harness the good will of individual Canadians in the struggle to bring these children home. Canadians can now download and use specially tailored photographs of missing children to create individual postage stamps – allowing each visitor to the site the opportunity to send photographs of these missing children to homes, and offices, across Canada, and around the world; and hopefully, into the hands of someone who might recognize them.
The Missing Kids Stamps campaign was developed at Lowe Roche, Toronto, by executive creative director Sean Ohlenkamp, group creative directors Mark Mason and Jane Murray, account supervisor Linda Carrington, designer Joel Derksen, illustrator Jennifer Duong, producer Neal Owusu and strategic planner Jonathan Daly.
Music and sound design were produced at Keen Music.