MINI Art Beat Driven By Your Style

MINI is running “MINI Art Beat”, an interactive art installation using a car with 48,000 individual LEDs driving through the streets of London, part of the NOT NORMAL advertising campaign. MINI fans can stream their own short video on the MINI Art Beat car directly through the Facebook app,, on MINI Space or by tweeting Vine videos hashtagged #MINIartbeat, then add their customized design and beat. The MINI’s live transmission uses bonded 4G LTE channels and is available on the MINI Facebook page.

Mini Art Beat Drive

Music is “I Believe in a Thing Called Love” by The Darkness.

Filed under: Ambient, Commercials, Interactive, Mini, Print