Mercedes-Benz France is running “Sensations“, an interactive advertising campaign centred on “Le Monolith”, a 90 second Youtube film with hidden films. Viewers are able to click through to see the processes behind the film: US Footballers caught on two cameras, Richard’s two seconds embody 20 years of skateboarding film, two tango dancers embodying desire and frustration, polo players and their horses, a BMX backflip filmed on 28 GoPro cameras, 24 hours inside the skin of a deer, playing with fire, a couple raising the torque in a fraction of a second, a breakdancer wearing GoPro cameras on his body, the futuristic GLA concept car, behind the scenes with director Wilfrid Brimo, and sound design by French studio The.
The twelve digital films are available to view through the youtube.com/MercedesBenzFrance/Sensations site separately, and also altogether in one 14 minute film.
The Sensations campaign was developed at CLM BBDO / Proximity, Paris, by executive creative director Matthieu Elkaim, creative director Eric Pierre, web creative director Audrey Tamic, art directors Matthieu Berthault and Rémi Jamin, agency producer Jacques Fouché, director of strategic planning Loic Mercier, account director David Piperaud, account executives Rodolphe Poprawa and Mathieu Archambault, group account director Cédric Rittié and international account executive Louise Rahman.
PR was handled at Proximity BBDO by Lauren Weber and Virginie Gorse.
Sound was produced at The.
Music is Boys Noize XTC remixed by The Chemical Brothers.