Mercedes-Benz Shaped by Sensations

Mercedes-Benz France is running “Shaped by Sensations”, an interactive advertising campaign centred on “Le Monolith”, a 90 second Youtube film with hidden films. Viewers are able to click through to see the processes behind the film: US Footballers caught on two cameras, Richard’s two seconds embody 20 years of skateboarding film, two tango dancers embodying desire and frustration, polo players and their horses, a BMX backflip filmed on 28 GoPro cameras, 24 hours inside the skin of a deer, playing with fire, a couple raising the torque in a fraction of a second, a breakdancer wearing GoPro cameras on his body, the futuristic GLA concept car, behind the scenes with director Wilfrid Brimo, and sound design by French studio The.

Mercedes Benz Sensations BMX

The twelve digital films are available to view through the site separately, and also altogether in one 14 minute film.

Mercedes Benz Shaped by Sensations Deer
Mercedes Benz Shaped by Sensations Deer Camera
Mercedes Benz Shaped by Sensations Monolith
Mercedes Benz Shaped by Sensations Fire
Mercedes Benz Shaped by Sensations Concept Car

Mercedes Shaped by Sensations Credits

The Sensations campaign was developed at CLM BBDO / Proximity, Paris, by executive creative director Matthieu Elkaim, creative director Eric Pierre, web creative director Audrey Tamic, art directors Matthieu Berthault and Rémi Jamin, agency producer Jacques Fouché, director of strategic planning Loic Mercier, account director David Piperaud, account executives Rodolphe Poprawa and Mathieu Archambault, group account director Cédric Rittié and international account executive Louise Rahman.

PR was handled at Proximity BBDO by Lauren Weber and Virginie Gorse.

Filming was shot by director Wilfrid Brimo via Wanda Productions with producer Jérome Denis. Post production was done at Mikros Image.

The digital movies were directed by Cokau Lab (Achille Coquerel and Thomas Kauffmann) via Gang Digital with producer Adrien Kamir.

Sound was produced at The.

Music is Boys Noize XTC remixed by The Chemical Brothers.

Xtc (The Chemical Brothers Remix) – XTC / Ich R U Remixes – EP on iTunes