Mercedes Benz Chickens

Mercedes has launched “Chicken”, a brilliant new commercial featuring Rhode Island Red chickens gyrating to the sounds of “Upside Down” by Diana Ross. What makes this so memorable is the Riverdance effect. While the chickens’ bodies move to the groove, their heads remain steady throughout. Mercedes brings the tie-in, stability at all times through Mercedes-Benz Intelligent Drive Magic Body Control ensuring optimum driving comfort. The new technology, premiered in the new Mercedes S-Class, scans the road ahead for unevenness and automatically adapts driving to the detected surface conditions.

Mercedes Chickens


The Chickens campaign, launched on Youtube on September 23 and on television at the end of September, was developed at Jung von Matt / Neckar, Stuttgart, Germany.

Filming was shot by director Daniel Warwick via Bigfish, Berlin.

Music is “Upside Down” by Diana Ross, the first single taken from her 1980 album diana, written by Bernard Edwards and Nile Rodgers.

Upside Down – Diana Ross: All the Great Hits on iTunes