Mentos has launched “Fresh News“, a global digital platform allowing users to create a humorous personalised video news report based on their fresh Facebook activity. After using Facebook Connect to log in to the platform, the app serves up a humorous and unique news report in which two newsreaders present a satirical report on the user’s recent Facebook activity and their various connected social accounts like Foursquare. Data is used to pull together a number of inferences about the user based on a variety of rules matched against their Facebook behaviour. This means that there are literally millions of possible unique video combinations for each user that can be made using the App. The platform, which exists as a Facebook App and on mentosfreshnews.com, then invites users to share their bespoke film with their friends through their social channels.
The Fresh News campaign was developed at BBH London by creative directors Pablo Marques & Marc Hatfield, creative team Viv Yapp & AK Parker, Daniel Schaefer & Szymon Rose, digital producer Paul Malecki, TV producer Glenn Paton, head of digital production Josh Tenser, head of creative technology Alex Matthews, UX Matt Bertocchi, strategic business lead Richard Lawson, strategy director Ben Shaw, strategist Jamie Watson, account team directors Rowena Minhas, Tom Woodhead, account manager Lauren Blunden, working with Corrado Bianchi, international mrketing director at Perfetti Van Melle.
Post production was done at StinkDigital.