Tourism Victoria in Australia have launched “The Melbourne Remote Control Tourist”, an interactive film project allowing would-be visitors to explore and experience Melbourne virtually. Tourists can ‘go before you go’ by directing real people on adventures in and around the city that are live streamed in real time. From 9 to 13 October, two Melbourne Remote Control Tourists will be fully connected to the world via helmet-mounted cameras, microphones, GPS and some clever mobile live streaming technology.
Requests are being drawn in a five day campaign, 9th -13th October, finishes this Sunday. People from more than 50 different countries submitted a request to the “RCT” on the first day alone. To take part, go to remotecontroltourist.com and place a request for the Melbourne Remote Control Tourists. You can then personalise the post to your Twitter feed or Facebook wall. The campaign hash tag is #MelbourneRCT.
The Remote Control Tourist will run two live streams for a total of eight hours a day from October 9 to 13. “In order to bring the world to Melbourne, we’re bringing Melbourne to the world,” explains Tool Director Jason Zada. “This goes beyond stationary Webcams and errant social media posts, bringing everything together in a way that potential visitors to Melbourne can take control of and understand. We were enormously pleased to work with all parties involved to give anyone with an Internet connection a way to explore this awesome city themselves.”
Tool of North America and its digital team created a number of proprietary technologies to support the innovations required for a project such as this. They leveraged the Google Maps API to create a custom map that shows real-time tracking of the RCT’s (for over 500 locations) and built a custom GPS tracking system that works in iOS. The scale and amount of content being featured on the site required Tool to carefully design a data-scraping strategy and notification plan: They used Node.js to notify users when new content was available, and to allow them to chat and make requests to the RCTs. With social media conversation at the core of the experience, Tool leveraged its proprietary social media software to allow the production teams to monitor Tweets and Facebook posts in real time.
The Remote Control Tourist campaign was developed at Clemenger BBDO, Melbourne, by creative chairman James McGrath, executive creative director Ant Keogh, creative directors Julian Schreiber and Tom Martin, senior creative team Luke Thompson and Clark Edwards, graphic designer Jake Turnbull, print producer Michael Travers, head of craft Simon Redwood, senior planner Matt Kingston, social lead Nathan Rogers, branded content editor Ben Birchall, executive producer Sonia von Bibra, digital creative Pete Hutchison, data strategist Carl Oldham, senior digital producer Louise Sergent, senior developer Nigel Dunn, client service director Simon Lamplough, group account director Brett Williams, account director Kate Forster, account manager Magda Pabich.
Filming was shot by director Jason Zada via Tool of North America, Los Angeles, with head of digital production Joy Zuraitis, senior digital producer Adam Baskin, line producer Steen Steiner, senior developer Jason Nickel, executive producer (digital) Dustin Callif, and at Exit Films, Melbourne, with executive producers Corey Esse and Emma Lawrence, line producer Kate Merrin, story producer Becky Taylor, teaser director of photography Shelley Farthing Dawe, operations director Grantley Smith, 1st assistant directors Eddie Thorne and Cameron Watt, studio directors Brett Ludeman and Nathan Earl, livestream producer Grant Harper.
Editors were Chris Reynolds and Matt Weston (daily lifts), Terence Race at The Trace House (Teaser & How To Video), and Raphaela Lee at Finish (Daily Highlights Edits). The Teaser and “How To” video post production was done at Crayon and XYZ Studios, with colorist CJ Dobson at Pocket Post.
PR is being handled by Mango Communications Melbourne.
Tourism Victoria staff were chief executive officer Leigh Harry, General Manager, Destination & Product Marketing Dorana Wirne, group manager brand strategy and advertising Nicole Bradley, Melbourne marketing manager Dylan Reed, advertising and media services manager Natasha Rowson, emarketing manager Michael Hauser, managing digital editor Andrea Trimble, social media manager Phil Lees, social media community manager Andy McGinnis, senior Melbourne marketing coordinator Tania Mikolajczak, acting Destination Communications group manager Lisa Hunt.