Nokia US and Microsoft continue the “Meet the Windows Phone” campaign with a commercial set at a school recital. Parents at the recital rush towards the stage to compete for the best close-up view with their Apple and Samsung smartphones and tablets, while a couple stay poised at the back, confident in the capacity of their Nokia Luia 1020 with its 41 megapixels and reinvented zoom. “Don’t Fight. Switch”. The campaign, shot by Roman Coppola, began with the viral success of “Wedding” in April.
The Meet the Windows Phone campaign was developed at Crispin Porter & Bogusky by worldwide chief creative officer Rob Reilly, executive creative director Dan Donovan, creative directors Dave Swartz, Dave Steinke, associate creative directors Paul Sincoff, Kyle Jones, art director Jeff Hunter, copywriter Aaron Cathey, integrated head of video Chad Hopenwasser, executive integrated producer Sloan Schroeder, senior integrated producer Laura Keseric.
Post production was done at NOGLA, Los Angeles. Visual effects were produced at Method Studios, Los Angeles, by executive producer/designer Robert Owens, producer Ananda Reavis. Editor was Jason McDonald at No6.