McDonald’s iconic products speak for themselves. Because when a product speaks for itself, what more could we possibly say? But moreover, why should we say anything else? Three commercials, Dentist, Yoga and Interview, demonstrate just how desirable McDonalds products are, linking with out of home and press advertising spreads.
The campaign was developed at TBWA\France, Paris, by creative director Jean-François Goize, food creative director Maud Poilpré, art directors Sebastian Skrzypczak and copywriter Stephane Kaczorowski (Interview), art director Marianne Fonferrier and copywriter Antoine Colin (Yoga and Dentist), agency producer Ghislaine Byramjee, photographer Sue Atkinson, account team David Leclabart, Matthéo Pressmar, Bertrand Regnier-Vigouroux, with McDonalds marketing team Xavier Royaux, Timothée Loizeau and Jean-Guillaume Bertola.