Marks & Spencer is launching “Leading Ladies of Britain”, an advertising campaign featuring twelve British women from diverse backgrounds and professions, photographed by fashion photographer, Annie Leibovitz. Launching across the UK on 3rd September, the campaign is designed to connect the Autumn season with the brand’s quality and style credentials. The women are shown in strong tableau style shots across four quintessentially British backdrops, showcasing different hero product categories from the Autumn collection. Despite being very different people, their strong sense of personal style and inspirational achievements which have propelled them to success, are the common threads which bind them together. Be it physical strength, dedication to helping others, overcoming adversity, or simply sheer determination to be the best they can, each woman is truly inspiring.
A boat on the River Thames, overlooking the beauty of iconic London landmark Tower Bridge, is the setting for the all important winter coat. The offering is diverse, with luxe fabrics in pretty blush pink shades, soft faux furs in animal prints and clean simple shapes in pale tones for a modern take on effortless dressing. Attention to quality and style is key, with noble yarns featuring across the range as well as several distinctive silhouettes adding variation.
The British countryside with its lush green rolling hills is the perfect backdrop for the ultra feminine per una range. From the chic cream statement coat and head turning bold print wrap dress to a timeless soft leather jacket, it’s the considered detailing of the per una range that exudes a touch everyday glamour.
A London artist’s studio sets the scene for the rebellious yet playful ’London Calling’ trend, a combination of bold checks, relaxed textured wools and sleek leather trims captures the creative spirit of individuality in a palette of reds and blacks.
A traditional country house is the setting for the dresses scene, with quality fabrics and innovative design taking precedence. Feminine lace detail, assorted sleeve lengths, and structured panelling hero the collections.
The campaign will launch from 3rd September 2013 in print, online and on outdoor sites across the UK. Selected shots from the campaign will also feature in M&S’ ten international flagship stores in Paris, Shanghai, Hong Kong, Gurgaon, Dubai, Istanbul, Moscow, Prague, Singapore and Amsterdam.
The Leading Ladies campaign was developed at RKCR/Y&R, London, with M&S Executive Director Marketing and Business Development Patrick Bousquet-Chavanne and creative director Steve Sharp. Photography by Annie Leibovitz was supported by stylist Hannah Teare, hair stylist Julien d’Ys and make up artist Val Garland.
The Leading Ladies of Britain are Olympic gold winning boxer Nicola Adams, award-winning author Monica Ali, 2011 nurse of the year Helen Allen, retired Royal Ballet ballerina Darcey Bussell, US Vogue creative director Grace Coddington, supermodel and singer Karen Elson, artist and Royal Academy Professor of Drawing Tracey Emin, singer/songwriter Ellie Goulding, actress Helen Mirren, singer/songwriter Laura Mvula, television presenter, burns survivor and charity campaigner Katie Piper, and Save The Children International CEO Jasmine Whitbread.