Marks & Spencer Christmas Magic & Sparkle

Marks & Spencer has launched “Christmas Magic & Sparkle”, the 2013 Christmas television advertising campaign, a fairytale featuring Rosie Huntington-Whiteley, David Gandy and Helena Bonham Carter. The campaign is rich with references to Lewis Carroll’s Alice in Wonderland, Little Red Riding Hood, Aladdin and L. Frank Baum’s Wonderful Wizard of Oz. The online campaign includes a site,, giving viewers the chance to name the dog in the commercial Magic or Sparkle.

Marks & Spencer Tea Party

Also see the Making of video, and interviews with Rosie Huntington-Whiteley, David Gandy and Helena Bonham Carter.

Marks & Spencer Mad Hatter
Marks & Spencer Magic or Sparkle
Marks & Spencer Red Riding Hood
Marks & Spencer Flying Carpet
Marks & Spencer Yellow Brick Road
Marks & Spencer Wizard of Oz


The Magical Christmas campaign was developed at RKCR/Y&R, London by creatives Pip Bishop and Chris Hodgkiss, producer Sally Pritchett, business director Priya Patel, planning director Alison Hoad.

Media was handled at Walker Media Production.

Filming was shot by director Johan Renck via Black Label Productions with producer Annabel Ridley and director of photography Simon Chaudoir.

Editor was Art Jones at Work Post.

Post production was done at MPC by VFX supervisor, colourist Jean-Clement Soret and producer Paul Branch.

Typographer was Tivy Davies.

Audio post production was done at Wave Studios by Aaron Reynolds. Music, by composer Guy Farley was supervised by Dan Neale at Native.