Marionnaud Fragrance Pairs

Marionnaud, one of Europe’s largest perfume retailers, celebrated ten years of expertise in fragrance with “Fragrance Pairs”, a memory game without pictures. Designed as a staff incentive, the Memory Pairs box was filled with cards that had been finished with a fragrance coating. When rubbed, the cards released the scent of ingredients used in perfume manufacture. Rub and sniff: that was the only way to identify the pairs. But no problem for Marionnaud professionals.

Marionnaud Fragrance Partners Box


Marionnaud Fragrance Partners Box

Marionnaud Fragrance Partners

Marionnaud Fragrance Partners

Marionnaud Fragrance Partners

Credits

The Fragrance Pairs project was developed at Wirz/BBDO, Zurich, by executive creative director Philipp Skrabal, art director Barbara Hartmann and copywriter Marietta Mügge.

  • http://gravatar.com/lisabradley36 Lisa

    I want a set!