Marionnaud, one of Europe’s largest perfume retailers, celebrated ten years of expertise in fragrance with “Fragrance Pairs”, a memory game without pictures. Designed as a staff incentive, the Memory Pairs box was filled with cards that had been finished with a fragrance coating. When rubbed, the cards released the scent of ingredients used in perfume manufacture. Rub and sniff: that was the only way to identify the pairs. But no problem for Marionnaud professionals.
The Fragrance Pairs project was developed at Wirz/BBDO, Zurich, by executive creative director Philipp Skrabal, art director Barbara Hartmann and copywriter Marietta Mügge.