Mailbooks For Good
Creative agency BMF have created “Mailbooks for Good”, an innovation in book publishing which encourages donations of books to The Footpath Library, a charity which provides books for homeless and disadvantaged Australians. Mailbooks for Good, created in partnership with Random House Australia, takes the form of specially designed dust jackets. Once readers have finished the books, they are instructed to turn them inside out. The books become pre-paid pre-addressed parcels. When posted they are sent directly to the charity for distribution to those in need.
The first series of adult and children’s titles was released on 14 March at Sydney’s Gleebooks Bookstore through Random House Vintage. Authors include Peter Fitzsimons, and the award winning Nick Earls and Stephen Dando-Collins.
The dust jacket design is pending patent globally and an international roll-out is planned for the near future.
The Mailbooks for Good campaign was developed at BMF Australia by executive creative directors Carlos Alija and Laura Sampedro, director of business development Alex Caredes, creative team Simon Koay and Tim Smith, head of art Sian Binder, designers Iva Madderom and Conor Bevan, account director Brad Smith and production director Alex MacArthur.