Unilever is running “Show Her What You’re Made Of”, a television and online advertising campaign encouraging boys to grow up with Lynx. The commercial, headed by Australian star Liam McIntyre, suggests that while boys hope to be men, and men long to be boys again, women are looking for both the youthful energy of boys and the gravitas of mature men.
The Boys and Men campaign was developed at Droga5, Sydney, by creative chairman/copywriter David Nobay, creative director/art director Andy Fergusson, head of content Holly Alexander, planner Matt Langler, account director Ant Warne, account manager Natalie Hellon.
Filming was shot by director Ari Evasio via Ringo Buenos Aires with executive producer Jorge Larrain, director of photography Christian Cottet, wardrobe stylist Sol Montalvo, designer Julian Romera, 1st AD Fede Sacco.
Editor was Dan Lee at The Editors.
Music was produced at Nylon Studios.