LG Pranks Ultra Reality
LG Chile has continued the So Real It’s Scary campaign developed at Superheroes, Amsterdam, with their own prank, “Ultra Reality: What would you do in this situation?” The video shows an office set up with an 84 inch HD television screen which appears to be a window frame. Job seekers arrive for their interview but freak out when they see what appears to a meteor destroying the city through the window. The commercial follows on from the success of the Elevator and Mens Bathroom Stage Fright pranks.
LG introduced IPS monitors with “Elevator LG Scary”, a video which has had nearly 20 million views since its release in October 2012. People walking into a lift react with fear when the panels in the floor make it seem as though there’s nothing at all below.
LG Electronics presented the new LG IPS 21:9 UltraWide monitor with “Stage Fright – So Real. It’s Scary 2”, a prank set in a public men’s bathroom in the World Fashion Centre in Amsterdam. How might men’s ability to pee be affected by the appearance of women looking at them through face-level screens?
The Meteor prank campaign was developed at Grupo Link by CEO Patrick Castro, chief creative officer Carlos Rodríguez, creative directors Cristobal Santelices, Juan Pablo Fernández and Gonzalo Rossi, executive producer Karen Moure, working with LG Electronics Chile product specialist Eduardo Troncoso, digital marketing manager Manuel Pizarro, digital marketing content specialist Carolina Cádiz, digital marketing SNS & CRM specialist Jaime Valdés, digital marketing analytics specialist Sebastian Cisterna
The Elevator prank was developed at SuperHeroes, Amsterdam, by creative directors Rogier Vijverberg and Rene Klinkhamer, art director Silje Lian, agency producer Severien Jansen, working with LG marketing team Remko Klaversteijn and Waldi Weisz Blanchetta.
The Stage Fright prank was developed at SuperHeroes, Amsterdam, by creative directors Rogier Vijverberg and Rene Klinkhamer, art director Silje Lian, copywriter Gareth Broadbent, creative planner Felipe Camera, agency producer Severien Jansen, designer Nando Pawirodikromo, working with LG marketing team Remko Klaversteijn and Waldi Weisz Blanchetta.
Filming was shot by director Tobias Pekelharing via Revolver Amsterdam with producer Gerben Molenaar and editor Jelmar Hoekstra. Post production was done by Fred Huergo and Fredrik Dejert. Sound was produced by Sander Houtman at Studio Xander.
Tagged: Carlos Rodríguez, Cristobal Santelices, De Filmwinkel, Francisco Escudero, Gareth Broadbent, Gonzalo Rossi, Grupo Link, Jasper Bazuin, Juan Pablo Fernández, Paraíso Films, Rene Klinkhamer, Revolver Amsterdam, Rogier Vijverberg, Silje Lian, Studio Xander, SuperHeroes, Tobias Pekelharing