Land Rover is running “Tumble”, a television commercial featuring parkour athletes tumbling through slopes to the sounds of Bach’s Prelude in C Major. The PK runners demonstrate amazing feats of balance, fitness and gymnastics, representing the “Above & Beyond” all-terrain, go anywhere capabilities of Land Rover vehicles. Just like these four parkour traceurs, Land Rover’s wheels can’t be stopped by any obstacles.
The Roam Free campaign was developed at Y&R New York by chief creative officer Jim Elliott, group creative directors Marc Sobier and Andrew McKechnie, art director Eduardo Quadra, copywriter Paul Wood, executive director of production Letitia Jacobs, executive producer Craig Jelniker, assistant producer Abby Bralove, executive music producer Jessica Dierauer, assistant music producer Rachel Rauch.
Filming was shot by director Noam Murro via Biscuit Filmworks with managing director Shawn Lacy, executive producer Colleen O’Donnell, head of production Rachel Glaub, producer Jay Veal, production supervisor Jen Berry, 1st AD Craig Pinckes.
Visual effects were produced at MPC by Head of Production Derek Macleod-Veilleux, VFX shoot supervisor Jake Montgomery, VFX supervisor/lead Marcus Wood, VFX team Sang Lee, Jonathan McKee, Carl Fong, colourist Adrian Seery and telecine producer Claudia Guevara..