Jaguar Land Rover MENA is promoting the Land Rover LR4 with “The Land Rover Escape Key”, a small icon designed to replace the ESC key on desktop computer. Sent out in three batches of 800 pieces, the keys are designed to remind people at the office that there’s way to escape the every day routine of indoor business. Test driving a Land Rover LR4 is the way to find life beyond the office cubicle. The number of queries almost tripled and test drives are up by 208%.
The Escape Key campaign was developed at Y&R MENA by chief creative officer/creative director Shahir Zag, creative director/art director Joseph Bihag, copywriter William Mathovani, head of production Amin Soltani, producer Leng Panganiban, production manager Binnu Cherian, post production supervisor Subash Mishra, business director Zaakesh Mulla, account managers Pierre Farra and Farid Hobeiche, account executive Dara Al Faqih working with Jaguar Land Rover MENA marketing manager Jean Atik.