Land Rover’s Eating Out campaign, featuring toasted dhab lizard with biryani rice, fruit bat soup, Goliath tarantula, stewed wildebeest eyeballs, and stir fried sago worms, has been recognised with a Gold Press Craft Lion for photography. The campaign provides five dishes, with adventure ratings ranging from 6 to 10 out of 10.
Dhab lizard with biryani rice: A Traditional Bedouin speciality in the Arabian Desert. Adventure rating: 6/10
Stir Fried Sago Worms: A popular breakfast dish in the Jungles of Borneo. Adventure rating: 7/10
Toasted Goliath Tarantula: A favourite snack for children in the Orinoco River Basin. Adventure rating: 8/10
Stewed Wildebeest Eyeballs: A tribal delicacy served at weddings in the Namibian Bush. Adventure rating: 9/10
Fruit bat soup: A gourmet treat on the Island of Palau. Adventure rating: 10/10
The Eating Out campaign was developed at Y&R MENA, Dubai, by chief creative officer/creative director/copywriter Shahir Zag, creative director/art director Kalpesh Patankar, head of production Amin Soltani, account manager Pierre Farra and photographer James Day.