Argentina newspaper La Voz del Interior and the Ministry of Security of Cordoba ran “Life Signs” (Señales de Vida), a road safety awareness campaign focused on traffic laws on the roads of Cordoba. The campaign, launched by Ogilvy Argentina in November 2012, took cars that had been traffic accidents and reused them as road signs. The campaign won a Gold Outdoor Lion at Cannes International Festival of Creativity 2013.
The Life Signs campaign was developed at Ogilvy Argentina by executive creative directors Javier Mentasti and Maximiliano Maddalena, head of art/illustrator Diego Grandi, art directors Tomás Lavagno and Nicolás Smith, copywriters Damián Martinez, Tomás Duhalde, Rodrigo Grecco, agency producers Federico Faralla and Gastón Sueiro, account supervisor Nadia Vexlir, account manager Diego Stephani, working with Roberto Suárez, digital marketing director with La Voz.
Filming was shot by Esteban Bono via La Jirafa Digital with production manager Valeria Pinto, executive producer Rodrigo Acosta, producer Simón Mozart and editors Gomez Llambí / Sorín.