Kohl’s Show Kindness for Christmas
American store chain Kohl’s is running “Show Kindness”, an advertising campaign encouraging generosity during the holiday season, running alongside their regular mix of savings, sales, and Kohl’s Cash messaging. Two commercials, “Surprise” and “Special Delivery”, feature acts of kindness set to a cover of Bob Dylan’s 1974 track “Forever Young.” Kohl’s provided influential bloggers with $250 gift cards to spend on those in need, and encouraged #ShowKindness conversations on Facebook and Twitter relating to showing kindness.
In “Holiday Surprise” a young couple decorate a room with Christmas decorations from Kohl’s. It turns out this is not their apartment.
In “Special Delivery” a young girl uses a slingshot to fire presents through the neighbourhood. She in turn is surprised by the unorthodox delivery mode used by her neighbor.
Kohls Show Kindness Credits
The Show Kindness campaign was developed at Peterson Milla Hooks, Minneapolis, by creative director Dave Peterson, copywriter Tyler McKellar, associate creative director Sorenne Gottlieb.
Editor was Brett Astor at Channel Z. Visual effects were produced at Pixel Farm. Sound was designed at Dub Minus.
Music is “Forever Young”, by Bob Dylan, sung by Monica Martin in Phox.