Turkish Airlines is continuing the battle between Kobe Bryant and Leo Messi in “The Selfie Shootout”, following on from the viral success of Legends on board in 2012. In the new commercial, which emphasises the global network of the airline, Kobe and Messi resume their friendly rivalry by trading “selfies” from exotic locations, such as the Red Square in Moscow; The Great Wall of China; the Maldives; Bangkok; and Mount Kilimanjaro, all of which are destinations Turkish Airlines flies to. Throughout the commercial, the competitive athletes are seen at various airports consulting the airline’s destination boards for their flights. In the ad’s final shot, Messi takes a “selfie” in Sultanahmet Square in Istanbul, only to be photobombed by Kobe.
The Widen Your World campaign was developed at Crispin Porter & Bogusky by worldwide creative officer Rob Reilly, executive creative director Sue Anderson, creative director Hoj Jomehri, associate creative director Andy Grant, senior copywriter Ryan Montanti, VP executive integrated producer Sloan Schroeder, executive art director Rebecca O’Neill, EVP/president (London) Darin Brown, account directors Genevieve Sexton and Jenn Cook, content manager Dana Fors and Alicia Arnold, director of business development Kyla Jacobs, executive business manager Lindsay Wakabayashi, senior business affairs manager Rebecca Williams, group director, planning, Teresa Harris, and project manager Lindsay Noyes.
Filming was shot by director Joseph Kahn via HSI, Los Angeles, with director of photography Christopher Probst, head of production Doron Kauper, executive producer Kim Dellara, producer Richard Weager, and photographer Michael Muller.
Editor was Hank Corwin at Lost Planet, Los Angeles, with assistant editor Federico Brusilovsky, executive producer Gary Ward.
Audio post production was by Richard Devine, Atlanta. Sound was mixed at Lime Studios, Los Angeles, by audio engineer Mark Meyheus, assistant audio engineer Matt Miller.
Music was produced at Beacon Street, Los Angeles, by executive producer Leslie Dilullo, composers Andrew Feltenstein and John Nau.