KMart is promoting its shipping services in the USA with “Ship My Pants”, an online video that’s gone viral. KMart customers discover that they’re able to “ship my pants”, “ship my drawers”, “ship my nightie”, and “ship my bed”. It’s very convenient. No need to buy adult diapers. Viewers are invited to ship their pants by visiting Kmart.com, and connect with the #ShipMyPants Twitter hashtag.
The Ship My Pants campaign was developed at DraftFCB Chicago by chief creative officer Todd Tilford, executive creative director Jon Flannery, creative director Howie Ronay, creative director/copywriter Sean Burns and agency producer Chris Bing.