Kmart Ride My Limo with Da Rich Kidzz

KMart is promoting back to school deals with “Ride My Limo”, an online music video featuring Da Rich Kidzz, a group of kid rappers from Minneapolis ranging in age from 10 to 13 years old. The group, known for their 2012 hit, “Hot Cheetos & Takis”, has landed their first paid job, promoting must-have clothes and other school supplies for kids returning to the classroom. “My school bus is my limo. I rule back to school with my cap on and my brim low. Ride with me…”

Da Rich Kidzz Ride My Limo for Kmart

Ride My Limo follows on from the success of the viral hits “Ship My Pants” and “Big Gas Savings and the more recent commercial, “Yo Mama” (below). KMart will launch 30 second television commercials using the Ride My Limo footage in the coming months.

Credits

The Ride My Limo campaign was developed at DraftFCB Chicago. Music producer and songwriter Alonzo Jackson, founder of Heeba Jeeba Productions, is managing and producing Da Rich Kidzz.

Da Rich Kidzz are: Freeman Hickman “Frizzy Free,” Glenn Carter “G-6,” Jasionia White “Lady J,” Antwon Lymas Jr. “Ben10,” Glentrel Carter “FlyGuy Carter,” Nasir Smith “Kid Nas” and producer Tony Everett “Chips.”

Filed under: Commercials, KMart, Music Videos

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  • http://www.halfwaythereflorida.com Abel

    Wow. KMart has really upped their advertising game this year. I wonder what effects they are receiving from all of these new, more trendy, tactics they are using.

  • http://led3.us/ Doug

    Kmart has definitely been standing out with their commercials lately.