KMart Big Gas Savings

KMart has followed up on the success of the viral “Shipped My Pants” campaign with “Big Gas Savings”, an online advertising campaign promoting the $0.30 off per gallon deal for members who spend $50 or more, redeemable at BP and Speedway. This time, instead of inside a KMart store, we’re on the forecourt of a Kmart gas station where excited customers talk about big gas (or big ass?) savings. Billy is back with his mother and father, along with a very big gas truck driver. The campaign’s Twitter tag is #biggassavings.

KMart Big Gas Savings


KMart Big Gas Savings

KMart Big Gas Savings

Credits

The Big Gas Savings campaign was developed at DraftFCB Chicago by chief creative officer Todd Tilford, executive creative director Jon Flannery, creative director/copywriter Berk Wasserman, creative director Todd Durston, group executive producer Chris Bing, working with KMart chief marketing officer Andrew Stein and VP creative Mark Andeer.

Filming was shot by director Zach Math via Bob Industries with producer Brian Etting and executive producers T.K. Knowles, John O’Grady and Chuck Ryant.