Kia is collaborating with Lady GaGa in the release of her new single “Applause”, with a television commercial featuring the Kia Hamsters. The formerly frumpy Kia Hamsters have totally transformed themselves into lean, mean, head-turning machines, much like the all-new Soul. Watch as they hit the gym and shed their furry folds to the tune of the latest and greatest anthem from Lady Gaga, “Applause.” All to promote the sleeker, sexier and more sophisticated than ever Kia Soul.
The Totally Transformed ad was developed at David&Goliath, Los Angeles, by chief creative officer David Angelo, executive creative director Colin Jeffery, creative director/copywriter Gary DuToit, creative director/art director Eron Broughton, associate creative director/copywriter Greg Buri, associate creative director/art director Basil Cowieson, associate creative director/art director Kriss Grove, executive producers Carol Lombard and Paul Albanese, managing partner/client services Brian Dunbar, group account director Brook Dore, account director Justin Manfredi, account supervisor Nancy Ramirez, account executive Kammie Dons, associate strategic planning director Steven Garcia, senior planner Armando Potter.
Filming was shot by director Colin Jeffery via @radical.media with executive producer Frank Scherma, producer Kathy Rhodes, director of photography Toby Irwin, production designer Brock Houghton, wardrobe stylist Christina Blackaller.
Special effects were produced at Legacy Effects.
Post production was done at MPC by VFX supervisor/3D lead artist Andy Boyd, compositing supervisor Jake Montgomery, animation lead Stew Burris, animator/rigger Ian Wilson, animator Jean-Dominique Fievet.