Katy Perry appears as Queen of the Jungle in the music video for “ROAR”, her latest hit single. The music video is as an homage to adventures and legends in the vein of Tarzan, Robinson Crusoe and comic book heroine Sheena. Roar opens with hand-drawn vintage-style posters that transition into a vibrant live-action shot, revealing a small plane that has just crashed in a lush jungle wilderness. A modestly clad Katy and her self-involved male companion emerge from the burning fuselage, only for the handsome escort to be promptly devoured by a tiger. Initially panicked, she flees screaming into the brush until a survivalist resolve sets in, which has her handling tarantulas, bathing with help from an elephant, taking selfie pictures with a capuchin monkey, swinging on vines and hunting with a stiletto-tipped spear. Playfully attired in a leopard bustier and banana leaf skirt, Katy then faces off with the tiger, asserting her dominance and completing her evolution as Queen of the Jungle.
Currently topping the Billboard Hot 100, Roar is the lead single off Katy Perrys upcoming Prism album, which will be released on October 22, 2013 by Capitol Records.
Much of the action was captured in-camera over three shoot days at the Los Angeles County Arboretum and Botanic Garden, with Katy completing the majority of her own stunts including swinging on the vine and standing atop a towering 40-foot waterfall. Various jungle animals featured in the video were also on set for the complex shoot. Mirada artists completed the transformation through set extensions and matte paintings, creating cave drawing cel animation, detailed particle work in the firefly sequence and plate compositing for some of the animal scenes along with a substantial amount of rig clean up.
ROAR was commissioned at Capitol Music Group by commissioner Danny Lockwood.
Filming was shot by directors Grady Hall and Mark Kudsi via MTh (Motion Theory) with executive producer Javier Jimenez, director of photography Maz Makhani, line producer Oualid Mouaness, creative consultant Mathew Cullen, 2nd unit director Jonathan Wu and director of marketing Caroline Gomez.
Post production was done at Mirada by chief creative officer Mathew Cullen, president John Fragomeni, executive producer Patrick Nugent, creative director Jonathan Wu, art director Daryn Wakasa, VFX supervisor Michael Shelton, VFX producer Derek Johnson, VFX coordinator Kate DeCrosta, designers Luke Belderes, Clara Moon, Jing Zheng, Ken Lee, James Levy, An Nguyen, Charles Wang, matte painters Niall Booker, Maxx Burman, Jason Dunn, Jim Hawkins, Rei Sparks, design animators Phil Guthrie, Ivan Cruz, Eddie Won, Andrew Tan, design intern Su Jung, Houdini artists McKendree Schilthius, Kevin Gillen, cel animators Song Kim, Jahmad Rollins, Laura Yilmaz, Ashley Becerra, tracking artists Michael Makers, Jared Sanders, Nuke artists Jason Bidwell, Geoff DuQuette, Jim Kuroda, Mark Robben, Ryan Quinlan, Flame artists Dave Stern, Pilon Lectez, John Geehreng, production manager/HR director Tina Van Delden, creative consultant Ryan Erke, editor Alan Chimenti and editorial assistant Michael Vargas.
Colorist was Marshall Plante at Ntropic.
Sound was produced at Therapy Studios by sound designer Eddie Kim and mixer Lihi Orbach.