On 4th of August 2006, 17 aid workers from Action Contre la Faim were murdered in the offices of the NGO in Muttur, southeastern Sri Lanka, while violent fights were taking place in the city. Since 2006, Action Contre la Faim has been fighting for the opening of an international investigation supervised by the United Nations, to finally shed light on the circumstances and on those who are guilty of this massacre, and to make sure this crime doesn’t remain unpunished. A team from French advertising agency TBWA\France worked with French actor Samuel Le Bihan and Colombian film director Luis Nieto to create a blood themed animation focused on the t-shirts worn by the Action Contre la Faim team. “Justice for Muttur” won a Gold Film Craft Lion for animation at Cannes International Festival of Creativity. See more on the campaign at justiceformuttur.org, and the online petition at Avaaz.org.
The Dailymotion video featured an integrated signature module allowing the viewer to sign the online petition directly in the video.
The Justice For Muttur campaign was developed at TBWA\France, Paris, by executive creative directors Eric Holden, Remi Noel, Philippe Simonet, creative directors Franck Botbol and Hugues Cholez, copywriter Glen Troadec, art director Nicolas Dutartre, account supervisor Anne Vincent, account managers Claire Botreau and Arthur Chantrenne working with Action Contre la Faim team Anne Degroux, Arnaud Fonquerne, Pauline Chetcuti, Julia Belusa and Nolwenn Poupon.