Jordan Blake and Drain
Brand Jordan has launched “Blake and Drain”, an advertising campaign featuring athlete Blake Griffin showcasing the footwear brand’s new shoe, the Super.Fly 2. Shot on a playground basketball court in downtown Los Angeles, the ad shows Los Angeles Clippers Griffin teaming up with a a young kid named D’arryl Drain who at first seems to be out of his depth. Viewers can throw their own lob to Blake at jordan.com/liftoff and download .gifs from the film at j.mp/BlakeAndDrainGif
The Blake and Drain campaign was developed at Wieden+Kennedy New York by executive creative directors Scott Vitrone, Ian Reichenthal, creative directors Jimm Lasser and Gary Van Dzura, copywriter Eric Helin, art director Erwin Federizo, senior producer Jesse Brihn, head of content production Lora Schulson, account team Julian Cheevers, Price Manford, Cory McCollum, working with Jordan marketing team John Hess and Juan Reyes.