Jordan Blake and Drain

Brand Jordan has launched “Blake and Drain”, an advertising campaign featuring athlete Blake Griffin showcasing the footwear brand’s new shoe, the Super.Fly 2. Shot on a playground basketball court in downtown Los Angeles, the ad shows Los Angeles Clippers Griffin teaming up with a a young kid named D’arryl Drain who at first seems to be out of his depth. Viewers can throw their own lob to Blake at jordan.com/liftoff and download .gifs from the film at j.mp/BlakeAndDrainGif

Brand Jordan Darryl Drain

Jordan Lift Off with Blake

Jordan Blake and Drain animated gif

Jordan Blake and Drain animated gif

Jordan Blake and Drain animated gif

Credits

The Blake and Drain campaign was developed at Wieden+Kennedy New York by executive creative directors Scott Vitrone, Ian Reichenthal, creative directors Jimm Lasser and Gary Van Dzura, copywriter Eric Helin, art director Erwin Federizo, senior producer Jesse Brihn, head of content production Lora Schulson, account team Julian Cheevers, Price Manford, Cory McCollum, working with Jordan marketing team John Hess and Juan Reyes.

Filming was shot by director Stacy Wall via Imperial Woodpecker with executive producers Doug Halbert, Charlie Cocuzza, line producer Andrew Travelstead, director of photography Guillermo Navarro.

Editor was Gavin Cutler at MacKenzie Cutler. Visual effects were produced at The Mill. Colorist was Tim Masick at Company 3.

Sound was designed by Brian Emrich at Trinitite Studios and mixed by Philip Loeb at Heard City. Music, “I’m Your Puppet”, by James & Bobby Purify, was supervised by Andrew Charles Kahn at Good Ear.