Johnnie Walker has launched “From the Future”, the next evolution of the iconic “Keep Walking” campaign. The “From the Future” commercial is a message of hope from a successful man to his younger self, brought to life through a global journey around a world full of people trying to move themselves forward, with one foot in the frustrations of today’s workplace and an eye on the potential of the future.
The film is supported by a print & outdoor campaign which celebrates the progress of iconic people and places around the world by reminding us of where they’ve come from. The first individuals to feature in the campaign are Jose Mourinho (once a PE teacher) and Jenson Button (failed his first driving test), alongside executions featuring places including Las Vegas (Desert) and the Earth (Flat).
The From the Future ad was developed at BBH London by executive creative director/copywriter Nick Gill, deputy executive creative director/art director David Kolbusz, head of film Davud Karbassioun, head of art Mark Reddy, creative director (digital) Jeremy Ettinghausen, creative team Tom Drew and Uche Ezugwu (print), agency producer Rachel Hough, print producer Marion Thibaudot, designer Rob Wilson, managing partner Mel Exon, integrated producer Dominic Tunon, head of UX Adam Powers, lead interactive designer Kenzo Kramarz, social engagement director Helen Lawrence, digital analyst Saskia Jones, strategy director Simon Robertson, strategist Matt Hoban, team director Mark Whiteside, team managers Nicolas Jayr and Simon Woods, working with Johnnie Walker global brand director Gavin Pike, global content creation director Anita Robinson, global marketing manager Alain Dibo, global digital brand manager Lieke Voermans, Shilen Patel and Rachel Bishop Sunter at Independents United, account director Natasha Ighodaro and account executive Marc Taylor at Edelman.
Post production was done at The Mill.
Music is ‘Pursuit’ by Gesaffelstein.