John Deere is running “Deere Season”, an integrated advertising campaign showcasing the tractor company’s commitment to those who rely on its mowers and sub compact tractors each and every day. Against artfully framed sequences of a tractor’s design and assembly, a commanding voice and steady drum beat reminds viewers of the intense standards, deep history and forward movement. The campaign includes content created for use online, broadcast and more, including “Name on It” and “How We Run”.
Four fifteen second commercials complete the campaign: Bump Track, Cold Box, Dyno and Sand Box.
The John Deere campaign was developed at GSD&M by executive creative director Jay Russell, group creative director Tom Gilmore, creative director/art director Scott Brewer, creative director/copywriter Clay Hudson, associate creative director/art director Cheyenne Gallion, senior art director Judd Oberly, senior copywriter Michael Page, executive producer Laura Busino, and producer Monique Veillette.
Editor was Jay Nelson at Cut + Run with executive producer Carr Schilling and managing director Michelle Burke.