Jockey Sport Everyday Athletes Get Real

Jockey is running “Get Real”, an integrated advertising campaign featuring Babe Ruth and everyday male athletes in sweaty settings: a weight room, a basketball court and a soccer field. Those guys represent the 25- to 39-year-olds that Jockey hopes will buy a new line of underwear that dries fast and resists odor. The campaign, online at jockey.com/everydayathlete, encourages men to tweet pictures of themselves as #EverydayAthletes.

Jockey Get Real site

Get Real Credits

The Get Real ad was developed at NSG/SWAT, New York, by creative director Troy Lumpkin, Richard Kirshenbaum and Miles Skinner, working with Dustin Cohn, chief marketing officer at Jockey.

Filming was shot by director Clayton Vomero via Go Film with director of photography Ross McLennan.

Jockey Get Real site