Jiffy Lube is showcasing the versatility of the auto company’s highly trained technicians in a series of television commercials and online videos set to launch during March Madness. The campaign includes ridiculous slam dunks, bird calling, bat carving, flaming guitar solos, balloon sculptures.
Flaming Guitar Solo
Jiffy Lube Technicians University
The Highly Trained campaign was developed at JWT Atlanta by chief creative officer Perry Fair, creative director/art director Dustin Tamilio, creative director/copywriter Jeremy Jones, art director Andrew Glafcke and senior integrated producer Chrissy Lucas.
Editor was Carlos Arias at Rock Paper Scissors. Visual effects were produced at MPC New York by VFX supervisor Marcus Wood. Rigging was produced at Reel EFX by production designer Robbie Freed, art coordinator Sara Barret.
Sound was designed at Big Foote, New York.