Chrysler ran “Whole Again,” a two minute Super Bowl commercial featuring Oprah Winfrey, focusing on the connection between the Jeep and the United States armed forces. The commercial is a heartfelt letter, read by Oprah Winfrey, from the Jeep brand and the American people to the service men and women of the six branches of the armed forces.
Click on the image below to play the Jeep Whole Again video in YouTube (HD)
The Whole Again ad is part of the Jeep brand’s “Operation SAFE Return” (OSR) campaign which aims to galvanize community support for service members and their families worldwide. The “Operation SAFE Return” program is designed to solidify the commitment of the Jeep brand, as an iconic American symbol, to use “Power for Good” to provide support and aid for soldiers returning home. The Jeep brand will donate more than $1 million in vehicles and funding to the USO (United Services Organizations) to be used for programs that directly support returning service members and their families.
The Jeep Whole Again campaign was developed at GlobalHue, Detroit.
Editor was Chris Moore at Cutters Studios, Chicago.
Music is “Honor”, the main theme from the television series, “The Pacific”, by Hans Zimmer.