It Never Goes Away

Center for Protection of Children’s Rights Foundation (CPCR) in Thailand ran a print advertising campaign featuring seniors whose experience of child abuse comes back to haunt them. CPCR is a Thai Bangkok-based NGO working primarily on preventing and confronting all forms of abuse, exploitation and neglect of children in Thailand. “A Girl”, “A Girl 2″ and “A Boy” won gold for magazine and out of home advertising at both Adfest and the International Andy Awards held this week.

CPCR A Girl


CPCR A Girl

CPCR A Boy

Credits

The campaign was developed at Leo Burnett Group Thailand, Bangkok, by art directors Sanpathit Tavijaroen, Wantaya Thitipaisal, Sompat Trisadikun, copywriter Chanwit Nimcharoen, agency producer Sarawut Lertkittipaporn, photographer Chub Nokkaew at Chubcheevit Studio, account team Purita Usnabhiraks and Nattanan Arriyavat.