iPhone Photos Every Day
Apple is promoting the iPhone 5 as the camera for everyday use and sharing in the commercial, “Photos Every Day”. The commercial is a montage of shots of people using the iPhone in many settings, including editing, flash photography, and also the shooting of panoramic photos. “Every day, more photos are taken with the iPhone than any other camera.”
The Photos Every Day ad was developed at TBWA\Media Arts Lab, Los Angeles, by chief creative officer Duncan Milner, executive creative director Eric Grunbaum, group creative director Chuck Monn, associate creative director/art director Antoine Choussat, associate creative director/copywriter David Young, art director Anthony Williams, agency producers Perrin Rausch, Rob Saxon, Chris Shaw and Trang Huynh, and executive producer Eric Voegele.