iPhone 5C Designed Together
Apple has released as second television commercial promoting the iPhone 5C, “Designed Together”. The colorful animated clip demonstrates the connections between the 5C hardware and the experience of using the new IOS 7 software. “In the new iPhone 5c, color is more than just something you see. The hardware and software are designed together so you feel color throughout the entire experience.” See also the first iPhone 5C commercial, “Plastic Perfected“.
Apple’s advertising is handled by TBWA\Media Arts Lab.
Music is “1:18″ by the Norwegian indie electronic band Lemaitre, a single released on December 20th 2010 and included in their first Extended play “The Friendly Sound”.