iPad Lights Camera Action

Apple has released “Hollywood”, a new iPad commercial timed to coincide with the Academy Awards held on February 24. Following on from Alive and Together, the commercial highlights a range of iPad apps together with the words, “Lights”, “Camera” and “Action”.

iPad Hollywood


Credits

The Alive Together campaign was developed at TBWA\Media Arts Lab, Los Angeles, by chief creative officer Duncan Milner, executive creative director Eric Grunbaum, assistant creative directors/art directors David Zorn and Masaya Asai, assistant creative director/copywriter JD Jurentkuff, art directors Dominic Orlando, Danny Duran, Yao Yu, copywriter Tatum Shaw, executive producer Mike Refuerzo, agency producers Alejandra Ravassa, Zane Miller and Diana Parada.

FIlming was shot by directors Mark Coppos and Rebecca Baehler via Green Dot Films with director of photography Fernando Cardenas.

Editor was Val Thrasher at Nomad. Post production was done at D-Train by lead Flame artist Ben Gibbs.