“Immortal Fans”, an organ donor advertising campaign associated with Brazilian soccer club Sport Club Recife, has been awarded the Promo & Activation Grand Prix at Cannes International Festival of Creativity 2013. The “Immortal Fans” donor card was developed to help club fans associate organ donation with after-death support for their football team. Cards, available for download through an app, or received by mail, showed family members that in the event of death organ donation would be preferred. The campaign included television commercials featuring real patients on transplant lists who promised to keep donors’ passion for Sport Club Recife alive.
The Immortal Fans campaign was developed at Ogilvy Brazil, Rio De Janeiro, by chief creative officer Anselmo Ramos, executive creative director/copywriter Paco Conde, executive creative director Roberto Fernandez, art director Joao Coutinho, motion creative director Tulio Inoue, motion artists Thiago Bancaro and Guilherme Todorov, producers Gilberto Filho, Patricia Cortes, Veronica Beach and Renata Neumann, heads of digital Daniel Tartaro and Tatiana Michelan, digital account director Tomaz Praca, user experience director Pablo Moura, user experience designers Rodrigo Lima and Fred Celestino, typographer Ramon Muniz, creative technologist Juscelino Vieira, planners Bruno Cunha and Camila Coelho, account director Mauro Frota and account executive Amanda Madeiros working with Club Recife marketing team Gabriel Freire and Breno Schwambach.
Editor was Jacks Genaga at Lost Planet with executive producer Krystn Wagenberg, producer Casey Cayko.
Music for the television commercial was produced at Sonido by composer Bernardo Massot and line producer Lucas Duque. Music for the case study was produced by Adelphoi by composer Jamie Masters, executive producer Greg Moore.